Tuesday, April 28, 2015

Uber / taxi driver hustle

I ride Uber every day of the work week, to and from work or dinner. Occasionally I'll ride taxi's when surge is too high or is readily available.

One theme is for sure, taxi drivers hate Uber.

Why? Because the market speaks loudly that this generation of consumers wants convenience, mobility and on-demand service. The old ways of hailing or calling for a cab is no longer an accepted in our fast paced society.

You can argue that Uber has entered markets with out any permission and it's true. They fight litigation and lobby for an Uber presence world wide with much resistance. I can't say uber will be the market leader forever but their war chest is enormous.

What's the end game? Google is a big investor and are developing driverless cars. Will we see those on the roads responding to our uber requests in ten years? Time will tell.

For now we're silently voting with our pockets, I'm in for these services like Uber, Lyft and lesser known Side car.

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